Project Description


Motimatic is an automatic motivation system for educational institutions seeking to improve student retention and completion. Our technology blends the latest advances in advertising technology and behavioral science to deliver motivating messages to students in place of commercial messages that they’d typically encounter on social media networks like Facebook, Instagram and Twitter, as well as SMS and email. Nearly half of students who begin college never finish. Working with a wide range of educational institutions, Motimatic has the potential to increase student retention by more than 9% over the course of a year. Setting Motimatic up requires no new systems, and students do not have to “like”, “follow” or download anything to receive messages.

News & Updates

Behavioral Science Startup Secures $3.4 Million in Series A Financing to Support Student Engagement and Retention

Motimatic, a mission-driven startup that pairs behavioral science with leading-edge advertising techniques to deliver motivational content to college students, today announced that it has secured $3.4 million in Series A funding, led by two of [...]


New Markets Team Member:

Jason Palmer


Education Technology