Questions for Entrepreneurs
- Is there a technological problem or bottleneck that you have solved?
- What do you do/make? Describe the key product(s) and its features.
Management Team | Company Story
- What is the history of your Company?
- Provide a list of your key accomplishments.
- List the Management track record including successes, broadly defined.
- Describe any important and exceptional skills that the team possesses. Describe the level of industry knowledge and contacts.
Business Model | Milestones
- What is your business model? How do you make money?
- What are your specific near and medium term milestones? What is the timing and cost to achieve them?
- Describe in detail your intellectual property?
- How many man hours went into developing your technology? How much time and money?
- What are the specific barriers to entry? How long/how much money would it take a large competitor to recreate the technology?
- What are your competitive advantages over the competition? What specific product feature addresses the greatest customer need?
Marketing & Sales
- Describe an existing customer. What pain are you solving for them? How large is the problem? What is your value proposition? What is the customer’s ROI?
- Who is the customer (job title)? Do they have budgetary control? Who else is involved in the buying decision?
- What are customers currently using that competes with your product?
- What is the bottom-up size of your most narrowly defined addressable market?
- List all existing customers and a pipeline of potential customers with current status.
- What is the size of your target total available market (top down)?
- What is your distribution strategy?
- What are your immediately adjacent markets?
- Who are your strategic partners and what is your exact relationship with them?
- Who are the buyers of your business? What similar companies have they bought and at what price?
Financials | Funding
- Show financial projections and detail key drivers/assumptions.
- What are your historical and projected revenues by product and customer?
- What is your funding history? Include a cap table.