Is there a technological problem or bottleneck that you have solved?
How difficult was it to solve this problem?
What do you do/make? Describe the key product(s) and its features.
How many man hours went into developing your technology? How much time and money? (Where did the money come from: grants, VC, etc.?) Other sweat equity?
Describe an existing customer. What pain are you solving for them? How large is the problem? What is your value proposition? What is the customer’s ROI?
Who is the customer (job title)? Do they have budgetary control? Who else is involved in the buying decision?
What are customers currently using that competes with your product?
What is the bottom-up size of your most narrowly defined addressable market?
List all existing customers and a pipeline of potential customers with current status.
What is the size of your target total available market (top down)?
What is your distribution strategy?
What are your immediately adjacent markets?
Who are your strategic partners and what is your exact relationship with them?
