Vision Chain Wins CGT Magazine’s 2012 Readers’ Choice Award for Demand Data Analytics

Vision Chain, Inc. (, the leading provider of global Demand Signal Repository (DSR) software and predictive analytics solutions, today announced that for the eighth consecutive year, Consumer Goods Technology magazine readers have awarded the company the Readers’ Choice Award in “Demand Data Analytics.”

Vision Chain’s commitment to customer satisfaction and innovation has also earned the company the #1 ranking for “Customer Experience” from Consumer Goods Technology Readers. With clients including Bayer Healthcare LLC, ClosetMaid, General Mills, Mead Johnson Nutrition Company, Merck Consumer Care, and Newell Rubbermaid, Vision Chain is proud to receive recognition for their focus on client service and collaborative innovation.

“Vision Chain provides consumer product companies with the DSR that seamlessly cleanses and aligns our demand data to help drive faster, more informed data to optimize supply chain, category management, and sales decisions across retail channels,” said Gordon Steele, Newell Rubbermaid’s Chief Information Officer. “Their focus on collaborating with customers to drive innovation and ROI from their indispensable solutions sets them apart from the pack as the best-in-class technology partner.”

“We are pleased to have been selected by our customers and the consumer goods industry for this honor,” said Kevin McCurdy, Vice President of Sales of Vision Chain. “We pride ourselves on providing the market leading Demand Signal Repository for some of the largest and most successful consumer products companies to collect terabytes of retailer data, cleanse it, and use the data to help create the visibility needed to drive better, faster, and more data-driven decisions throughout their retail spectrum.”

Vision Chain continues to innovate in areas such as retail replenishment and predictive analytics. Vision Chain OptiPro focuses on consumption and impact of promotion compliance at the store-item-day level. Vision Chain On-Shelf Availability measures on-shelf availability and root cause analysis of out of stock conditions as well as daily alerts enabling retail execution by brokers, field sales, and/or retail merchandisers.

About Vision Chain, Inc.
Vision Chain, Inc. ( is the market leading enterprise demand signal repository and predictive category, sales, and supply chain analytics solution used by the world’s largest consumer products companies. Vision Chain is the number one choice among sales, category management and supply chain personnel for creating a single, centralized source of demand data to drive retail product sales. Clients include Bayer Healthcare LLC, ClosetMaid, The Dannon Company, Del Monte Foods, General Mills, H.J. Heinz, Mead Johnson Nutrition Company, Merck Consumer Care, Newell Rubbermaid, Inc., and The Scotts Miracle-Gro Company.

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