\u201cDatapeople is just really, really simple, which means it\u2019s an easy sell to recruiters who use it day in and day out,\u201d Reetu says. \u201cWe\u2019ve worked with other suppliers where it\u2019s just not as easy. Whether it\u2019s from a relationship point of view or account management point of view or just the tool itself being clunky to use. Datapeople is not that.\u201d<\/p>\n<\/blockquote>\n\n\n\n
Starting job ads from scratch was negatively impacting efficiency, so the team created a library of job templates in Datapeople. Now, recruiters don\u2019t have to chase down messaging, they know their job ads are up-to-date, and they can easily share already-successful job ads. <\/p>\n\n\n\n
\u201cIt\u2019s more efficient for a recruiter,\u201d says Reetu. \u201cNow they\u2019re not wasting time putting something new together.\u201d<\/p>\n\n\n\n
But starting job ads from scratch was also negatively impacting DEI, and the templates are helping with that too. Datapeople\u2019s own research shows that some content carries strong signals of inclusivity. A DEI statement, for example, significantly increases job seekers\u2019 perceptions of a company\u2019s inclusiveness. Using templates ensures that an approved DEI statement appears in every one of The Association\u2019s ads. <\/p>\n\n\n\n
Using Datapeople, The Association is making sure they\u2019re attracting as many people from various backgrounds as possible. <\/p>\n\n\n\n
\u201cOur job is to make the funnel as wide as possible from the very outset, to make sure the front door is open,\u201d Reetu says. \u201cWe truly believe Datapeople is helping us do that.\u201d<\/p>\n\n\n\n
In fact, it\u2019s personal for Reetu. She says that opening the funnel is the biggest piece of the DEI puzzle for her and something she feels proud about.<\/p>\n\n\n\n
\n\u201cI\u2019m a person of color and a woman, and I want to do my little part in opening the funnel to people like me,\u201d she says. \u201cSo people like me know there are opportunities to progress and move forward.\u201d<\/p>\n<\/blockquote>\n\n\n\n
\n\n\n\nHigher click-through rates on LinkedIn job ads<\/h3>\n\n\n\n
\u201cWe had a customer success meeting with LinkedIn a couple of months ago,\u201d says Reetu. \u201cAnd they told us that clicks on our job ads are up 49% year-on-year and job views are up 31% year-on-year.\u201d<\/p>\n\n\n\n
In other words, The Association\u2019s job ads on LinkedIn got a lot more clicks after revamping them with Datapeople. <\/p>\n\n\n\n
\u201cWe feel like it\u2019s directly related to using Datapeople,\u201d says Jacki. <\/p>\n\n\n\n
Reetu agrees. <\/p>\n\n\n\n
\u201cWe really do,\u201d she says. \u201cWe think there\u2019s a real correlation between using Datapeople and the success of our job ads. LinkedIn even called out in a presentation to us our \u2018well-written job advertisements.\u2019\u201d<\/p>\n\n\n\n
Succinct, candidate-friendly job ads<\/h3>\n\n\n\n
When the team first started using Datapeople, their job ads didn\u2019t score very well. (Datapeople combines everything TA teams need to know about job content into a single predictive performance score. A score of 85 or higher [out of 100] indicates an inclusive and likely effective job ad.)<\/p>\n\n\n\n
\u201cWe had scores of, like, 17 when we started,\u201d says Jacki. \u201cBut now we\u2019re averaging in the upper 80s, which is a pretty significant improvement.\u201d<\/p>\n\n\n\n
More visible employer brand<\/h3>\n\n\n\n
\u201cWe are not an extremely well-known organization,\u201d says Jacki. \u201cIf you aren\u2019t an accounting or finance professional, you may never consider us for a job. Datapeople has helped us engage candidates from all different backgrounds and get more eyes on our organization overall.\u201d<\/p>\n\n\n\n
Jacki says that carefully crafted, concise, and consistent job ads boost the employer brand and help with DEI. Every job seeker who reads one of The Association\u2019s ad receives the same thoughtful, inclusive messaging.<\/p>\n\n\n\n
\u201cIf it looks like you actually put time into your job posting and care about how it\u2019s worded, looks, and flows together, job seekers are going to be more likely to follow your organization and maybe apply for something in the future,\u201d she says.<\/p>\n\n\n\n
Hiring manager buy-in<\/h3>\n\n\n\n
Instead of publishing job descriptions written by hiring managers, the team now publishes job ads written by recruiters who work collaboratively with hiring managers. Datapeople guidance informs every job ad and has helped build trust for the TA team among hiring managers. <\/p>\n\n\n\n
\u201cOne area where Datapeople has given us the most success is making the job ads shorter,\u201d says Reetu. \u201cHistorically, we\u2019ve battled with hiring managers over that, but now we\u2019re able to quote Datapeople to them, which really helps us in those conversations. We can back up what we want to change and why, if asked. But, honestly, we\u2019re past the point of being asked now.\u201d<\/p>\n\n\n\n
Happy recruiters<\/h3>\n\n\n\n
\u201cFor some recruiters, putting together a job ad isn\u2019t their favorite thing to do,\u201d says Jacki. \u201cBut Datapeople takes some of the guesswork out of the process, and I think they really like using it.\u201d<\/p>\n\n\n\n
Education<\/h3>\n\n\n\n
\u201cDatapeople has taught me a few things,\u201d says Jacki. \u201cIt\u2019s helped me with the language I use, making it more personalized and things like that, even when I\u2019m writing something that I can\u2019t run through Datapeople.\u201d<\/p>\n\n\n\n
\n\n\n\nOn working with Datapeople<\/h2>\n\n\n\n
Reetu and Jacki say that working with Datapeople the platform and also Datapeople the company has been a pleasure, from the outset.<\/p>\n\n\n\n
\u201cWe got a better feel, to be honest, of you as a business [during the sales process],\u201d Reetu says. \u201cThere was such a personalized approach and enthusiasm and energy. We weren\u2019t just another number, it felt like, which is why we decided to go with Datapeople.\u201d<\/p>\n\n\n\n
Jacki agrees.<\/p>\n\n\n\n
\u201cI have a very strong appreciation for the partnership between The Association and Datapeople,\u201d she says. \u201cLike Reetu said, we\u2019ve worked with similar vendors and vendors for other things, and it just hasn\u2019t been as engaging. We enjoy working with all of you.\u201d<\/p>\n\n\n\n
Read original story here<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"The American Institute of CPAs (AICPA) is a 136-year-old organization with over 1,200 employees dedicated to accounting and finance. In 2017, AICPA partnered with the international Chartered Institute of Management Accountants (CIMA) to become AICPA-CIMA, or The Association. The Association has almost 700,000 members in 196 countries. Datapeople is part of The Association\u2019s first diversity, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"none","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[116,94,59,45,80],"tags":[],"_links":{"self":[{"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/posts\/17542"}],"collection":[{"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/comments?post=17542"}],"version-history":[{"count":1,"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/posts\/17542\/revisions"}],"predecessor-version":[{"id":17545,"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/posts\/17542\/revisions\/17545"}],"wp:attachment":[{"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/media?parent=17542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/categories?post=17542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/newmarketsvp.com\/wp-json\/wp\/v2\/tags?post=17542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}